Digital marketing is the process of attracting traffic or gaining customer attention and goodwill through online media channels.
As a tool for communication, collaboration, and feedback, the social media is becoming a sweet spot for successful customer interaction. With growing social media population, it has transformed the way customers, and businesses interact along with reinforcing other search marketing and paid advertising efforts. Digital marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
We aspire to create success for our business and want the same for our clients. As a social bunch that enjoys conversations and like to lead them, we can help you at every phase of social media marketing campaign. Whether it is planning, execution or managing an existing campaign, our results will bespeak our efforts. Our services lay at the intersection of proven results and positive image.
Large Customer Base
Social media platforms are the fastest growing communication and marketing channels with more than 2.31 billion active users in 2016. Whether it is a manufacturing business or retail store, social media marketing gives you access to a large customer base.
Creating Brand Recognition
Along with providing typical tangible results, these platforms are a great way to create brand recognition. Through consistent engaging content and interaction with customers, the number of likes, shares, and comments translate into the brand recognition.
Brand Loyalty and New Customers
Every new post and every new content is an opportunity to connect with new customers while engaging the existing clients. Digital marketing helps the companies create valuable brands with high brand loyalty.
Supports Other Online Marketing Efforts
In addition to channelizing relevant traffic to the website, the social media marketing supports other paid and organic marketing initiatives. By displaying right content in front of the right audience at the right time, you can earn better ranking and quality score.
We’re curious by nature. So, it’s only natural that when we start a new project, we ensure that we find out as much as we can about you. We do this using many different processes and techniques, some we can perform in house, whilst others are based on client facing workshops, discovery meetings, interviews and more.
Whilst most of us can write content that explains a service or products, it’s much harder to capture a brand’s tone of voice, those phrases and instructions that ensure that visitors get a much better sense of who you are and how you will engage with them as a user, customer or stakeholder.
Open Source Development
The Open Source Community works together to create software that is freely available to anyone who wants to use it. Nearly all the sites we build use open source Content Management Systems, which means that whilst you are given a website with a powerful, flexible CMS, you don’t pay for any software licensing costs, instead you pay for our expert time to configure and built the site to your exact specification. The added advantage is that if you’re not using proprietary code the less liable you are to be locked into any one agency who’s code you rely on.
You’ll be assigned with a dedicated Digital Account Manager who will be your first point of contact for all your ongoing website support needs. They in turn work with support team on your side, you can depend on talented designers, developers and account handlers who know your project intimately and are committed to building long term relationships with you and your team.
Regular (usually weekly) client meetings ensure that projects and tasks stay on track and that we’re on hand to provide ongoing support whilst also recommending appropriate improvements to your site.
SEO (Optimising with intelligence)
Clearly, no matter how good your website is, it’ll rarely live up to expectations if your visitors can’t find it in the first place. We build websites from the outset with Search Engine visibility in mind, from page naming to sitemaps.
All our sites are provided with a complete set of CMS tools that allow you to optimise every aspect of the site from page titles, to breadcrumbs and metatags, and the site is set up with Google Analytics so that it’s performance can be tracked.
We’re also happy to provide initial SEO strategy, where we can perform site audits, keyword analysis and reports on the most appropriate action to take or we can provide ongoing service where we optimise the site and its content over time.